Chicago ‘For Sale’ Signs’ “Startle” Power

​Chicago “For Sale” Signs Really Do Pack a Whallop!

Every now and then we have to shake our heads at how much the electronic transformation has changed daily living in Chicago. Electronics have invaded practically everything—from home wifi to ultra hi-def TV to cell phones that double as search engines.

As you read this, you’re only a couple of clicks away from being able to summon up all the current Chicago homes for sale that fit your chosen criteria. Want to check out 3-bedroom single family residences currently listed for $400,000 or less? Click click: here they are—complete with pictures (and perhaps a video tour). It’s a revolution that’s still ongoing, too—one bound to produce surprises we haven’t even imagined.

Yet, despite the sweeping changes in Chicago real estate marketing, there is one old standby whose power and utility hasn’t changed one whit. It is master of the real (nonvirtual) realm.

The two words in point are “For Sale”—specifically when they appear on one of my eye-catching front yard signs. Their power is undeniable; proven time and time again. As soon as a ‘for sale’ sign appears in a front yard, the secret is out! Everybody in the neighborhood quickly notes the nearby property that’s suddenly available. If family or friends have been thinking of moving closer, it’s a possible solution. If a neighbor has been looking for more room (or thinking of downsizing), likewise. Prospects who have been eyeing the area will write down my phone number and give me a call. Even casual passersby who hadn’t been entertaining the idea of buying a home may suddenly find themselves mulling the possibility: “I hadn’t been thinking of a change, but I saw your sign over on _______, and we were wondering how much they’re asking…”

The truth is, the good old-fashioned ‘For Sale’ sign still packs a wallop—possibly because it sticks out so startlingly on an otherwise unchanging residential street. It’s an unexpected direct communication. And whether or not prospective buyers have even been thinking of themselves in that category, everyone gets the message: what if that place could be mine?
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If you will be listing your own home anytime soon, I hope you’ll call!